The operational model for moving well is also clear. International experience, and Australia’s own trajectory, support a pilot-to-scale pattern. The first step is to identify a high-confidence use case with existing operational pain: for example, high-value orders prone to chargebacks, or a defined repeat-customer segment where trust is already strong but card costs are high.
The second is to design the experience deliberately, with clear “pay direct from your bank” positioning, strong trust cues, and minimal unnecessary choice that would encourage customers to default to the familiar.
The third is to launch in controlled cohorts: one checkout journey, one channel, one customer segment. That containment limits operational blast radius and protects the brand while still generating real-world learning. Crucially, boards should insist that outcomes are measured in terms they already use to assess risk and performance: fraud exceptions, payment failures, reconciliation effort, customer support contacts, and dispute volumes.